Tourism Development in Indonesia

Tourism in Indonesia

Tourism in Indonesia is being developed through two main programs, covering tourism and tourism products. There are five supporting programs, namely' control of environmental pollution, education, training and tourism guidance; tourism research and development; tourism infrastructure development; and the supervision and development of arts and culture.

The target for tourism set in Repelita VI is 6.5 million foreign tourists with US$9 billion in foreign exchange. Meanwhile 84.2 million domestic tourists are expected to spend nine (9) trillion rupiahs. Through various activities, tourism is expected to generate 900.000 new job opportunities.

OVERSEAS TOURIST PROMOTION

Tourist promotion campaigns have been staged through Indonesia's Seven Tourism Promotion Centers (P3I) abroad, namely in Frankfurt, Los Angeles, Tokyo, Singapore, Sydney, London and Taipei. Since 1989 the Indonesia Tourism Promotion Agency (BPPI) developed new markets and improved promotion programs.

BPPI promotion efforts both at home and abroad was financed by 20% of the development tax revenue in ten tourist destinations, namely: North Sumatra, the Jakarta, West Java, Central Java, the Yogyakarta, East Java, Bali, North Sulawesi, and South Sulawesi. However, due the protracted monetary crisis which hit Indonesia the fund collected from the ten tourist destinations was only sufficient for BPPI operational cost until August 1997. To overcome this problem various marketing’s efforts had been conducted in Singapore, Australia, Japan, Taiwan, Germany, America, England, the Netherlands, Austria, and Switzerland.

In fiscal year 1997/98, an integrated promotion program was designed to increase the efficiency and effectiveness, of marketing by reexamining the role and responsibility of agencies involved in overseas tourism marketing while utilizing all related components including Indonesian delegations abroad as well as students and the foreign media.

Several important tourism events abroad in which Indonesia participated among others were: International Travel Expo, June 1997 in Hong Kong; Holiday and Travel Show, June 1997 in Sydney; World Travel Market, November 1997 in London; Diving Equipment Marketing Association (DEMA), January 1998 in Orlando, Florida; and Internationale Tourismus Borse, March 1998 in Berlin.

In fiscal year 1997/98, international tourist activities held in Indonesia, were: Krakatau Festival in Lampung; the Culture Enchantment and Folk Performances Festival in Jakarta; Maleman Sriwedari and Obral Gedhe Solo in Central Java; and International Wind Surfing Competition in West Nusa Tenggara, Bali and South East Sulawesi.